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Your common questions, answered
Partner Programme
bet365's partner programme is a professional marketing system used by individuals and companies (who own and operate their own websites) for the purposes of promoting a leading and reputable gambling company to their customer base. Once your partner application has been approved, you'll have access to Links and Creative which contains a wide range of material which can be posted on your site and used in subscriber-based emails. These include banners and promotional text which refresh automatically to advertise the latest event or promotion.
Click on Join Now and take a few minutes to fill out the Application Form. Read through our Terms and Conditions and confirm that you accept them by checking the box. Then click Submit Application. Each application is reviewed individually within 5 working days.
Yes, the bet365 partner programme is completely free to join. Linking your site to bet365 products will allow you to partner with a well established global gambling provider.
You'll benefit from a 30% profit share for every customer that you refer, the betting and gaming activity of all your referred customers counts towards your commission and we offer you access to more stats on the performance of your campaigns than you'll find anywhere else.
Partner Guidelines
Prior to applying for a bet365 partner account, there are certain criteria that applicants must meet before being accepted onto the programme;
  • Partners must have an understanding of the regulatory framework of all target markets, including marketing and licencing codes in addition to any local regulation and advertising laws.
  • For example, if you are targeting the UK you should be aware of the Licence Conditions and Codes of Practice (LCCP), including but not limited to the Committees and Advertising Practice (CAP) code as set out by the Advertising Standards Authority.
  • Where applicable our partners must be fully GDPR compliant
  • When completing your application, websites put forward must have a good level of traffic, be relevant to bet365 and must also add value to the customer journey.
  • We strongly recommend you provide further supporting information within your application as this will assist us in our overall evaluation, especially if you do not have a live website.
  • We do not accept applications where social media pages are to be the primary source of promotion. For example, applications containing Facebook, Twitter, Instagram or Telegram pages will be declined.
  • We do not accept any form of SMS/WhatsApp/Telegram marketing.
  • We do not accept any sources of blind traffic including, but not limited to, programmatic and media buying and pop-under adverts.
  • Partners must not market and promote services to those under the age of 18. Furthermore, for all pages promoting bet365, we expect the appropriate 18+ and responsible gambling message to be displayed where the jurisdiction of your target market requires a specific message.
  • Partners that provide tips as part of their service must do so in a responsible, fair and transparent manner. bet365 partners must not encourage individuals to repeatedly reinvest winnings as part of their tipping services and must not provide inaccurate or misleading information about their tips and the success of them.
For further information, please refer to our Terms and Conditions
Links and Creative
Using hosted creative gives the following benefits:
No need to download banners to your PC. No uploading and hosting banners on your own image server.
No need to replace banners for every new promotional offer or event.
Banners hosted and served by a global server network.
During the programme's sign-up process, you will establish your own Username and Password for logging into the partners website. Once logged in, you'll find a variety of banners, text links and other marketing tools that you can use on your website(s). To select the most appropriate banner(s), visit Links and Creative and choose the banners that will be of the most interest to your audience. Follow the simple step-by-step instructions for generating banner codes (which are embedded with your affiliate click-thru code) and insert them into your web page. The banner(s) that you select will refresh automatically to advertise the latest event or promotion. Alternatively, many affiliates find Promotional Text works well for conversions. To find the text most appropriate to your audience, go to Links and Creative and select the Promotional text tab where you will find easy-to-follow information. You have two options: either select our hosted text which updates automatically or choose our plain text copy, the latter of which you will need to add links to and update when appropriate.
Your click-thru links are unique tracking codes that you can use to send traffic to any of our products. You may create multiple click-thru links to promote your choice of products and to track the effectivness of different banner positions so you can optimise your promotional efforts. When you sign up as an partner you are automatically issued a Default unique click-thru link, which will direct your traffic to the bet365 sites. Your traffic will be directed according to the product advertised. To promote Casino, Poker, Games or Bingo simply click on the relevant product tab to show the link specific to the product.
Follow these simple steps:

    1. Log into your bet365 partner account.
    2. Click on Links and Creative.
    3. Click on Add New Link.
    4. Enter a suitable Link name.
    5. Click on the Add Link button.
    6. Repeat the process to create multiple tracking URLs as required. Click-thru links can be renamed and reused at anytime for maximum benefit.
You can have as many links as you like. To begin with, we'll give you ten but Contact Us should you require more.
After signing up to our programme you will have access to a wide variety of buttons, banners and text links. You should use the sanctioned graphics and text links provided. You may not alter or modify any banners or buttons without obtaining prior written permission from bet365. If you are unsure about your rights to use or modify the materials for your website, please Contact Us and we'll be happy to clarify.
You can track the performance of each website within the same partner account.
Visitors who click-thru on your referral link to any of the bet365 websites are cookied for 45 days. That means that even if your potential customer visits the Sports, Casino, Poker, Games or Bingo site and for some reason doesn't register straight away, bet365 will still recognise them as your referral (provided they register within 45 days). If they establish an account while the cookie is in effect, they are your customer for life! While other companies have 15 day cookies and some are eliminating that recognition process altogether, bet365 appreciates and rewards your hard work.
Keeping your bet365 creative up-to-date has never been easier with our Creative Banners and Promotional Text. Simply choose the banner or text most relevant to your website and follow the instructions for copying and pasting this code into your web page or newsletter. The banners and text are hosted by bet365 and we will regularly update them with our most current message.
Earnings and Payment
First of all, you must be logged-in. Once inside the partners area, click on the Check Stats tab and select the report you would like to run.
The partners programme statistics are updated once a day (approximately 14:30 UK Time). When viewing the stats, it is important to remember that they are not in real time.
For complete details, please refer to section 3 in the Terms and Conditions.
Your partner account will have a negative balance if your customers win more than they lose. This may happen from time to time but generally the collective Sports, Casino, Poker, Games and Bingo balance will be positive. For example, in month 2, your affiliate account might show negative earnings. You would not be asked to repay your commission from the previous month to offset this balance, however, you would be required to wait until new customers (or new activity on existing customers) results in positive net revenue for you to receive your next commission payment. Your commission is a percentage of the net profit on your customers. If your net profit is negative or drops below what you have already been paid, you will not receive a new commission payment until your account balance returns to a positive position.
Submit a request for payment by logging into your account, select Payment and then Request Payment. You can receive payments into your bet365 betting account, by bankwire and also by cheque. Payments are processed once a month. You may review your payment history at any time by selecting the Payment History option.
bet365 defines this as a customer who registers with one or more of our products for the first time and makes an initial deposit using any one of the company's accepted payment methods.
My Account
bet365 welcomes partners worldwide. We do not, however, accept customers from the following countries;

  • Afghanistan
  • American Samoa
  • Angola
  • Belgium
  • Burundi
  • Cambodia
  • Chad
  • Chinese Taipei
  • Colombia
  • Congo Republic
  • Cuba
  • Czech Republic
  • Democratic Republic of Congo
  • Equatorial Guinea
  • Eritrea
  • France
  • French Guyana
  • Guadeloupe
  • Guam
  • Guinea-Bissau
  • Haiti
  • Hong Kong
  • Iran
  • Iraq
  • Israel
  • Italy
  • Libya
  • Macau
  • Martinique
  • Monaco
  • Myanmar
  • Netherlands
  • North Korea
  • Philippines
  • Poland
  • Portugal
  • Puerto Rico
  • Romania
  • Singapore
  • Somalia
  • South Africa
  • Sudan
  • Syria
  • Tajikistan
  • Turkey
  • Turkmenistan
  • US Virgin Islands
  • Uzbekistan
  • Venezuela
  • Yemen
  • Zimbabwe
bet365 should not be actively promoted to certain countries. Please contact us for further information on restricted countries.
To change your password, log in into your account, select My Account and then Security Details.
To change details such as email address, company name, address or phone number, please log in to your account, select My Account and then Account Details.
If you forget your password, please click here and we will ask you to confirm a number of details relating to your partner account. If you have any difficulty, please Contact Us.
bet365 are one of the world's leading online gambling groups with over 90 million customers worldwide. The Group employs over 7,000 people and is one of the UK's largest private companies. bet365 offers Sports betting along with the following gaming products: Casino, Poker, Games and Bingo. Full details can be found on our main website.
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