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About Us
The world's favourite online gambling brand
THE ORIGINAL PIONEER OF IN-PLAY
Established since 2000
bet365 is one of the world's leading online gambling operators. With over 63 million customers registered worldwide, the brand prides itself in offering first class tailored services in over 150 countries, supporting 20 different languages.

The product streams over 600,000 live events each year through its self-proprietary built Sportsbook, trading thousands of pre-match and In-Play markets throughout the year. bet365 also manages to provide first class gaming sites including bet365 Casino, bet365 Live Casino, bet365 Games, bet365 Poker and bet365 Bingo.

Collectively, bet365 employs over 5,000 people, in 8 different locations around the world to deliver a world class product to its consumers.

In 2019, bet365 were awarded "Sportsbook of the Year" at the SBC Awards, for a sixth successive year as well as topping EGR's Power 50 list for a tenth consecutive year.

In addition, the bet365 Affiliate programme also collected 'The Best Sports Betting Affiliate Programme' at the prestigious iGaming Business awards.
INDUSTRY LEADING SPORTS AND GAMING CATALOGUE
The world’s favourite sportsbook brand
bet365 offers industry leading odds across the widest range of markets to provide a market leading experience to attract and retain customers.

In addition to its industry leading Sports offering, bet365 seeks to provide a wide range of attractive and engaging games which cover the main gaming product categories of Casino, Live Casino, Bingo, Poker and Slots.
STRONG REGULATORY ENVIRONMENT AND COMPLIANT OFFERING
Loyal customers deserve better
bet365 has an industry leading approach to responsible gambling.

We pride ourselves on providing first class customer service wherever our customers are in the world.
We employ an excellent Customer Service team to assist in all of the 20 languages that we offer.
GLOBAL BRAND AWARENESS
bet365 is a trusted and recognisable brand throughout the world
Through its extensive native and tailored marketing efforts, the brand provides marketing material to its partners in 12 different languages, promoting industry leading site features, concessions and cutting edge offers.

A bespoke version of the bet365 site can also be accessed via desktop, mobile and tablet in more than 150 countries around the world, supporting 24 different currencies.
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